小企業(yè)管理

定　價：￥24.00

作　者：	（英）科林·巴羅（Colin Barrow）著
出版社：	普蘭蒂斯霍爾出版公司
叢編項：	工商管理精要系列
標　簽：	企業(yè)管理

ISBN：	9787300024646	出版時間：	1997-10-01	包裝：	平裝
開本：	24cm	頁數(shù)：	197	字數(shù)：

內容簡介

　　如何白手起家創(chuàng)辦一個小企業(yè)？在創(chuàng)辦小企業(yè)的時候，哪些資金是可以獲取的？如何制定小企業(yè)的經(jīng)營計劃？一個小企業(yè)需要什么樣的管理？本書對上述問題及其他有關問題作了清楚而確切的解釋。對于那些接受短期培訓的管理者、MBA，以及想迅速了解這一問題核心內容的教師和學生來說，都不失為極具價值的參考書。它還可以作為管理人員的藏書，以及那些有抱負的管理人員完善自己知識和技能的參考資料。

作者簡介

暫缺《小企業(yè)管理》作者簡介

圖書目錄

1Smallbusinesstoday1
Definitionsofsmallbusiness,usingsize3
Organizationaldefinihonsofsmallbusiness6
Entrepreneurs14
Intrapreneurs15
Corporateventures16
2Thesmallbusinessperson,whythey
matterandwhytheyoftenfail18
Thecharacteristicsofasmallbusinesspersonl8
Thetopentrepreneurs23
Self-evaluationforprospectivesmallbusinessowners28
Whysmallfirmsmatter??
Whydopeoplewanttostartasmallbusiness?35
Howdosmallbusinessesmeasuresuccess?39
Challengesandproblems40
Whydosmallfirmsfail?42
3Formingthebusiness52
Soletrader52
Partnerships55
Limitedcompanies60
Cooperatives64

4Sourcesoffinance66
Whyborrowingisattractive66
Whatbalanceofdebttoequityisright68
Whatfinanderslookoutfor70
Sourcesoffunds73
Debtcapital73
Shareholders'funds80
Otherwaystofundasmallbusiness87
5Start-upstrategies89
Thebusinessideaandhowasmallbusinesscan
exploitit89
Thewaysin90
Managementbuy-outs102
Runningthefamilybusinessl04
6Franchising109
Formsoffranchising109
Thebusinesssectorscoveredbyfranchisingll3
Advantagesanddisadvantagesoftakingupafranchisell5
Amutualdependence1l9
7Marketresearch122
Marketresearchtopics123
Developingaproductmarketstrategyl25
Somefurtherproductissues126
DIYmarketresearchl27
Firststeps128
8Financialmanagement132
Winningthecashflowwarl32
Understandingthenatureofprofit136
Breakingevenl40
9Managingthesmallbusiness146
Missions-managementstarting-point146
Findingthepeopletomanagel5l
Improvingselection155
SmaIlbusinessmanagementstylesl56
Howmuchmanagementdoesasmall
businessneed?l61
Delegation-thekeytotheowner-manager'S
survivall63

10Thebusinessplan167
Thebenefits168
Theingredientsofabusinessplanl70
Pactogingl70
Layoutandcontent17l
Writingandeditingl76
Focusedrecipientl77
Oralpresentationl79
11Exitroutes181
ReasonswhyprivatecompanyownersseUup183
Wherearetheexits?l84
Whocanhelp?186
Preparingforthesalel88
AgUidetofurtherreading190
Index191