商務英語閱讀（上）

定　價：￥34.00

作　者：	江春，劉寶成主編
出版社：	對外經濟貿易大學出版社
叢編項：
標　簽：	商務英語

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ISBN：	9787810784863	出版時間：	2005-07-01	包裝：	平裝
開本：	23cm	頁數：	306	字數：

內容簡介

　　本套書分為上、下兩冊，涵蓋了8個商務專題，全部用英文編寫。每篇文章由3部分組成。（1）文章導讀；（2）閱讀欣賞；（3）注釋講解。又自成體系。它試圖介紹商務某一領域的新知識、新發(fā)展、新觀念。每個商務主題的中央文標題為：——邁入管理新世紀（Managing into the 21st Century）——溝通、溝通、財溝能（Managing into the 21st Communications）——商戰(zhàn)無國界（Enhancing Business Communications）——商戰(zhàn)無國界（Dong Business Across Borders）——穿趙多元文化（Working Through Cultral Diversities）——精彩的廣告世界Living in the Vibrant World of Aavertising——金融世界讓數字說話（Letting Figures Talk in the Wolrd of Finance）——營銷的藝術：理智與情感（The Art of Markeing ：Sense and Sensitivity）——在法律上下生存和競爭Living and Surviving Under the Law此套讀本的定和位和特色，此套讀物專門為大學本科英語專業(yè)三、四級學生所設計、供他們做英語泛讀教材。可在兩年內全部讀完。亦可作為商務英語專業(yè)本科、研究生、MBA高級商務英語課程的閱讀教材。此外，還是出國商務培訓、出國學位學習培訓和公司商務英語培訓的理想閱讀教材。參加BEC考試、商務師資格考試及其他商業(yè)類出國考試的考生也可將此書作為系統(tǒng)商務知識補充和語言閱讀能力的提高教材。而大學本科以下、以上的學生或其他已從事商務工作的英語愛好者也可以閱讀。此套叢書的特點為：——語言淺顯易懂并涵蓋了商務英語各方面的必要詞匯；——內容豐富有趣，包括了商務領域的方方面面；——編寫者兼具商務知識、語言優(yōu)勢、教學理論與實踐經驗；——一石雙鳥、厚積薄發(fā)。既學語言又學商務。

作者簡介

暫缺《商務英語閱讀（上）》作者簡介

圖書目錄

Part One Managing into the 21st Century
  Unit One  The Key Management Theories
  Unit Two  Strategic Planning
  Unit Three  Throw Away Your Mission Statement
  Unit Four  The Best Organization Is No Organization
  Unit Five  Organizational Culture
  Unit Six  Tips'for Employee Motivation
  Unit Seven  The Essential Qualities of Great Managers
  Unit Eight  Have You Got the Right Strff to Ba a Leader?'
  Unit Nine  Hiring Employees—An Essential Ingredient for Gorwth
  Unit Ten  Managment Is About Making Decisions
  Unit Eleven  Human Resource Strategies for Hard Times
  Unit Twelve  Hiring Employees—It's Not Just Luce
  Unit Thirteen  Projiect Effective and Efficient Interaal Control
  Unit Fourteen  Project Management Is About Lessons-to-Learn
  Unit Fifteen  What Happened to Corporate Integrity?
  Unit Sixteen  Only the Ethical Survives
Part Two  Enhancing Business Communications
  Unit One  Developing Interpersonal Skills
  Unit Two  Strategy in Working with People
  Unit Three  Your Public Relations
  Unit Four  Bassics in Internal Organizational Communication
  Unit Five  Conversation As Communication
  Unit Seven  Assertive Communication
  Unit Eight  Some Tips on Communication
  Unit Nine How to Deliver Bad News
  Unit Ten   Dealing with Complaints
  Unit Eleven  Teams and the Changing Environment
  Unit Twelve  How to Resolve Conficts—Wtthout Offending Anyone
  Unit Thirteen  Principles of Negotiation
Part There Doing Business Across Borders
  Unit One  A Brief History of International Trade Policy
  Unit Two  Who Gains from Trade?
  Unit Three  How Beneficial Is Foreign Direct Investment for Developing Countries?
  Unit Four  Multinational Corporations:Myths and Facts
  Unit Five  Recession:What Does It Mean to Investors?
  Unit Six  Globalization Today
  Unit S even  Enter the Dragon:China's Big Companies and the Worle  Economy
Part Four Working Through Cultural Diversities
  Unit One Understanding Culure
  Unit Two Culture and Its Characteristics
  Unit Three Hofstede's Four Value Dimensions
  ……