現(xiàn)代商務(wù)英語

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作　者：	王淵
出版社：	重慶大學(xué)出版社
叢編項(xiàng)：	工商管理、市場營銷本科系列教材
標(biāo)　簽：	商務(wù)英語

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ISBN：	9787562426660	出版時(shí)間：	2002-09-01	包裝：
開本：	16開	頁數(shù)：		字?jǐn)?shù)：

內(nèi)容簡介

　　本書內(nèi)容涉及國際貿(mào)易中各主要環(huán)節(jié)和交易方式：商務(wù)寫作、貿(mào)易關(guān)系的建立、資信調(diào)查、詢盤、報(bào)盤與還盤、促銷、訂貨、支付、信用證的開立與修改、裝運(yùn)、保險(xiǎn)、索賠、電子商務(wù)、代理、招標(biāo)與投標(biāo)、補(bǔ)償貿(mào)易、合資與仲裁。此外，還附有國際貿(mào)易常用語150詞、縮略語200詞。全書內(nèi)容翔實(shí)，結(jié)構(gòu)新穎。為了與WTO接軌，特別新增了電子商務(wù)和商務(wù)談判。課后附有注釋、有用表達(dá)及課文參考譯文。本書可用作大專院校經(jīng)濟(jì)、管理專業(yè)本、專科教材及外貿(mào)從業(yè)人員的參考書。

作者簡介

暫缺《現(xiàn)代商務(wù)英語》作者簡介

圖書目錄

第1章　商業(yè)信函寫作(BusinessLetterWriting)1.1　商業(yè)信函的寫作原則1.2　商業(yè)信函的要素1.3　商業(yè)信函的格式1.4　商函的信封寫法　　第2章　建立商貿(mào)關(guān)系(EstablishingaBusinessRelationship)2.1　SeekingthePossibilitiesofEstablishingaBusinessRelationship2.2　AgreeingtoEstablishBusinessRelations2.3　VoluntaryTradeLetter2.4　TryingtoResumeBusinessRelations2.5　HopingtoSetupBusinessRelations課文參考譯文　　第3章　資信調(diào)查(StatusEnquiries)3.1　StatusEnquiry3.2　FavorableReply3.3　UnfavorableReply3.4　ApologizingforNotSupplyingDefiniteOpinion3.5　InquiryingaboutFinancialStanding3.6　ReplyingtotheEnquiry課文參考譯文　　第4章　詢盤及答復(fù)(InquiriesandReplies)4.1　LettersofInquiry4.2　RepliestotheInquiryTradeTalks課文參考譯文　　第5章　發(fā)盤與還盤(OfferandCounter-offer)5.1　Offer5.2　Counter-offer5.3　Acceptance5.4　AskingforDiscount5.5　ANon-FirmOffer5.6　AFirmOffer5.7　ACounter-offerTradeTalks課文參考譯文　　第6章　促銷(SalesPromotion)6.1　SalesLetter6.2　AnnouncingNewProductsandServiceSold6.3　HopingGuestComeAgain6.4　TheReviverTradeTalks課文參考譯文　　第7章　訂貨及其履行(OrdersandExecution)7.1　OrderLetters7.2　Acknowledgment7.3　ConfirminganOrder7.4　DecliningOrderedPrice7.5　RejectingBuyer''sDeliveryTerms7.6　UrgingShipment7.7　ReplytotheLetterofUrgingShipment課文參考譯文
第8章　支付條款(TermsofPayment)8.1　ApplicationFormforCredit8.2　InsistingonL/CPsyment8.3　AgteeingtoL/CPayment8.4　AsKingforMoreDiscount8.5　RejectingMoreDiscountTradeTalks課文參考譯文
第9章　信用證的建立與修改(EstablishmentandAmendmentofL/C)9.1　AdvisingEstablishmentofL/C9.2　UrgingEstablishmentofL/C9.3　AskingforL/CAmendment9.4　AskingforExtensionofL/C9.5　AdviceofExtensionofL/C9.6　RefusingCreditAmendment9.7　AdviceofAmendmentofL/C9.8　AdvisingCancellationofContractonNon-establishment課文參考譯文
第10章裝運(yùn)(Shipment)10.1　ShippingInstructions10.2　UrgingEarlierShipment10.3　ProposingPartialShipment10.4　ShippingAdvice10.5　UrgingShippingAdvice10.6　ApologyforDelayinShipmentTradeTalks附1：裝運(yùn)提單式樣附2：品質(zhì)檢驗(yàn)證書式樣附3：發(fā)票式樣附4：原產(chǎn)地證明書式樣課文參考譯文　　第11章　保險(xiǎn)(Insurance)11.1　ApplyingforInsurance11.2　ReplyingtoaRequestforInsurance11.3　AskingforAdditionalInsurance11.4　ReplyingtoaRequestforExcessiveInsurance11.5　AboutMarineInsurancePolicy11.6　TheDefinitionofInsurancePolicy11.7　TheMainContentsofInsuranceDocuments11.8　InsurancePolicyStipulatedinaL/CTradeTalks課文參考譯文　　第12章　索賠(Claim)12.1　CiaimforInferiorQuality12.2　RejectingtheClaim(RepudiationofClaim)12.3　ProposingSettlementbyArbitration12.4　onAwardofArbitration12.5　AceeptingComplaint12.6　AgreeingtoPaytheClaim12.7　LodgingaClaimwithCarrier12.8　AgreeingtoSettlementTradeTalks課文參考譯文　　第13章電子商務(wù)(E-commerce)13.1　DevelopmentofE-commerce13.2　DefinitionandApplicationofE-commerce13.3　BenefitsofE-commerce13.4　BasicModelsofE-business13.5　TyoicalProcessofanOnlineShopping13.6　ChallengesandTheirSolutionsforE-business課文參考譯文　　第14章　代理(Agency)14.1　ApplyingforSalesAgency14.2　AnUnfavorableReply14.3　AcceptingProposalforSoleAgency14.4　SoleAgencyAgreement課文參考譯文　　第15章　招標(biāo)與投標(biāo)(Tendering)15.1　IntroductiontoTendering15.2　ATenderNotice15.3　ALetterofInvitingTenders15.4　AResponsetotheInvitationofTendersTradeTalks課文參考譯文　　第16章　補(bǔ)償貿(mào)易與加工貿(mào)易(CompensationTradeandAssemblyProcessing)16.1　ThreeSuppliesandOneCompensation16.2　ACompensationTradeLetter16.3　ProcessingWiththeSuppliedMaterialsTradeTalks課文參考譯文　　第17章　和資(JointVenture)17.1　StudyonJointVenture17.2　JointVentureContract17.3　TalkingabouttheProportionofInvestment17.4　JointLetterofIntention課文參考譯文　　第18章　仲裁(Arbitration)18.1　TradeTalks18.2　ApplicationforArbitration18.3　StatementoftheDefendant''sCase18.4　F.TArbitrationCommissionAward課文參考譯文附錄1　國際貿(mào)易常用語150詞附錄2　國際貿(mào)易縮略語200詞　　參考文獻(xiàn)