UNTI 1 BUSINESS AND ECONOMIC SYSTEMS BUSINESS BASICS DEMAND AND SUPPLY FORMS OF BUSINESS ORGANIZATION ECONOMIC SYSTEMS MACROECONOMIC GOALS PERFORMANCE OF ECONOMIC SYSTEMS UNIT 2 MANAGERIAL PROCESS MANAGEMENT AND THE WORK OF MANAGERS MANAGERIAL FUNCTIONS MANAGEMENT BY OBJECTIVES UNIT 3 PRODUCTION AND OPERATIONS MANAGEMENT THE PRODUCTION PROCESS PRODUCTION PLANNING INVENTORY CONTROL PRODUCTION CONTROL QUALITY CONTROL PRODUCTIVITY, AUTOMATION AND COMPUTERS UNIT 4 HUMAN RESOURCE MANAGEMENT THEORIES RELATED TO HR MANAGEMENT THE HUMAN RESOURCE FUNCTION HUMAN RESOURCE PLANNING EMPLOYEE RECRUITMENT AND SELECTION EMPLOYEE TRAINING AND DEVELOPMENT PERFORMANCE EVALUATION AND CAREER DEVELOPMENT EMPLOYEE COMPENSATION FRINGE BENEFITS AND EMPLOYEE SERVICES PROMOTIONS, TRANSFERS AND SEPARATIONS UNIT 5 MARKETING MANAGEMENT MARKETING MIX SEGMENTING THE TARGET MARKET MARKETING RESEARCH PRODUCT BRANDING PACKAGING PRICING UNIT 6 DISTRIBUTION AND PROMOTION DISTRIBUTION CHANNELS WHOLESALING RETAILING PROMOTION ADVERTISING PERSONAL SELLING SALES PROMOTIONS PUBLIC RELATIONS UNIT 7 MONEY,BANKING AND TAXATION MONEY AND MONETARY SYSTEM THE U.S. FINANCIAL SYSTEM THE U.S. BANKING SYSTEM FUNCTIONS OF THE U.S. BANKING SYSTEM THE FEDERAL RESERVE SYSTEM NEW DIRECTIONS IN BANKING TAXATION TYPES OF TAXES SECURITIES UNIT 8 SECURITIES AND INSURANCE UNIT 9 ACCOUNTING UNIT 10 INTERNATIONAL BUSINESS 主要參考書(shū)目
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