商務(wù)英語(yǔ)

第一章 基礎(chǔ)商務(wù)會(huì)話(huà)　Basic Business Conversation
　Unit 1 Establishing Trade Relation建立貿(mào)易關(guān)系
　Unit 2 Talking about Company公司介紹
　　Ⅰ Company History and Organization公司歷史及組織規(guī)模
　?、颡?On Working Range, Market and Distribution System公司經(jīng)營(yíng)范圍，市場(chǎng)及銷(xiāo)售體制
　Unit 3 Visiting Factories 參觀(guān)工廠(chǎng)
　?、? Welcome to Our Factory歡迎來(lái)到我們工廠(chǎng)
　　Ⅱ. About the Departments關(guān)于各部門(mén)
　?、? After Visiting 參觀(guān)后
　Unit 4 Talking about Products 產(chǎn)品推薦
　?、? About Quality and Usage 關(guān)于質(zhì)量和使用方法
　?、? About Circulation and Profits流通及利潤(rùn)
　?、? Offering Reference Material on Product and Samples提供產(chǎn)品參考資料及樣品
　Unit 5 Market Research 市場(chǎng)調(diào)研
　?、? Inquiring the Market Situation詢(xún)問(wèn)市場(chǎng)狀況
　　Ⅱ. Survey 調(diào)研
　Unit 6 Advertisement 廣告
　?、? Advertising Media 廣告媒介
　?、? Cost 費(fèi)用
　　Ⅲ. Content of Advertisement廣告內(nèi)容
　?、? Result 效果
　Unit 7 Sales Promotion 促銷(xiāo)
　?、? New Product 新產(chǎn)品
　　Ⅱ. Offering Choice 提供選擇
　?、? Developing the Market & Enlarging　the Scale開(kāi)拓市場(chǎng)，擴(kuò)大規(guī)模
　Unit 8 Going to the Fair 展銷(xiāo)會(huì)
　?、? Preparation 準(zhǔn)備
　　Ⅱ. During the Fair 展示會(huì)期間
第二章 外貿(mào)實(shí)務(wù)會(huì)話(huà)Practical Trading Conversation 