本書共分10章，內(nèi)容包括國際貿(mào)易、國際經(jīng)貿(mào)組織、企業(yè)文化、品牌與品牌名稱、國際競爭、營銷、促銷、報價、電子商務和經(jīng)濟危機十大主題。每章由Text A、Text B和Text C 3篇文章組成，每篇文章以教學目標、導入、獨立閱讀和詞匯預習作為課前任務，以課堂閱讀、詞組、詞匯、句子和討論作為課堂任務和課后任務。通過任務引導學生積極預習、練習和復習，在完成閱讀任務的同時擴大商務英語的理論知識面，培養(yǎng)英語的閱讀技巧，提高專業(yè)英語的閱讀能力。本書既可作為高職高專、商務英語專業(yè)及相關專業(yè)教材，也可作為有關從業(yè)人員的培訓教材或閱讀參考書。
作者簡介
暫缺《商務英語泛讀》作者簡介
圖書目錄
Chapter 1 Survey of International Trade Overall Task 1:learning objective Overall Task 2:Lead In Text A Notes Glossary Text B Notes Glossary Text C Notes Glossary Chapter 2 International Economic and Trade Organizations Overall Task 1:Learning Objective Overall Task 2:Lead In Text A Notes Glossary Text B Notes Glossary Text C Notes Glossary Chapter 3 Corporate Culture Overall Task 1:Learning Objective Overall Task 2:Lead In Text A Notes Glossary Text B Notes Glossary Text C Notes Glossary Chapter 4 Brand and Brand Names Overall Task 1:Learning Objective Overall Task 2:Lead In Text A Notes Glossary Text B Notes Glossary Text C Notes Glossary Chapter 5 International Competition Overall Task 1:Learning Objective Overall Task 2:Lead In Textm Notes Glossary Text B Notes Glossary Text C Notes Glossary Chapter 6 Marketing Overall Task 1:Learning Objective Overall Task 2:Lead In Text A Notes Glossary Text B Notes Glossary Text C Notes Glossary Chapter 7 Promotion Overall Task 1:Learning Objective Overall Task 2:Lead In Text A Notes Glossary Text B Notes Glossary Text C Notes Glossary Chapter 8 Pricing Overall Task 1:Leaming Objective Overall Task 2:Lead In Text A Notes Glossary Text B Notes Glossary Text C Notes Glossary Chapter 9 E-commerce Overall Task 1:Learning Objective Overall Task 2:Lead In Text A Notes Glossary Text B Notes Glossary Text C Notes Glossary Chapter 10 Economic crisis Overall Task 1:Learning Objective Overall Task 2:Lead In Text A Notes Glossary Text B Notes Glossary Text C Notes Glossary
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