現(xiàn)代商務(wù)英語綜合教程附贈光盤（第2冊）

定　價：￥35.00

作　者：	馬靜，賈茍葳主編
出版社：	中國人民大學(xué)出版社
叢編項：
標(biāo)　簽：	商務(wù)英語

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ISBN：	9787300123998	出版時間：	2010-08-01	包裝：	平裝
開本：	16開	頁數(shù)：	197	字?jǐn)?shù)：

內(nèi)容簡介

　　《現(xiàn)代商務(wù)英語綜合教程》系列教材內(nèi)容由淺入深，由普通商務(wù)常識逐漸過渡到專業(yè)性較強(qiáng)的商務(wù)知識，語言水平也由易到難，適用對象為大學(xué)一至三年級的學(xué)生。本書為《現(xiàn)代商務(wù)英語綜合教程》第2冊。全教程共12章，按照每周4～6學(xué)時設(shè)計。使用時各校可根據(jù)教學(xué)目標(biāo)和條件結(jié)合學(xué)生的需要，靈活選擇每一章的教學(xué)內(nèi)容。為方便使用，《現(xiàn)代商務(wù)英語綜合教程》系列教材還配有教參和PPT課件。

作者簡介

暫缺《現(xiàn)代商務(wù)英語綜合教程附贈光盤（第2冊）》作者簡介

圖書目錄

CHAPTER 1 Company Structure(s)
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading
CHAPTER 2 Staff Motivation
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading
CHAPTER 3 Training
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading
CHAPTER 4 Corporate Culture
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading
CHAPTER 5 Brands
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading
CHAPTER 6 Strategy
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading
CHAPTER 7 Leadership
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading
CHAPTER 8 Innovation
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading
CHAPTER 9 Business Ethics
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading
CHAPTER 10 Corporate Responsibility
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading
CHAPTER 11 Public Relations
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading
CHAPTER 12 Business Environment
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading