Chapter 1 Accounting會計
Section I Fundamentals to Accounting會計基本知識
Lesson 1 An Introduction to Accounting會計概述
Lesson 2 New Accounting Standards and AccountingJobs新會計準則和會計崗位
Section II Approaches for Recording BusinessTransactions記錄經濟業(yè)務的方法
Lesson 3 Double Entry Accounting and AccountingDocuments復式記賬和會計憑證
Lesson 4 Account Books and PropertyInspection會計賬簿和財產清查
Section III Accounting for Main‘EconomicTransactions主要經濟業(yè)務的會計處理
Lesson 5 Assets資產
Lesson 6 Methods forAccounting inventoryCost存貨成本的計算方法
Lesson 7 Liabilities，Owners’Equity,Revenues，Expenses andProfits負債、所有者權益、收入、費用和利潤
Lesson 8 Depreciation and Depreciation Methods折舊與折舊方法
Section IV Financial Statements財務報表
Lesson 9 Balance Sheets and IncomeStatements資產負債表和利潤表
Lesson 10 Statements ofCash Flows and Statements ofChangesin Owners’Equity現金流量表和所有者權益變動表
Chapter 2 Marketing市場營銷
Section I Basic Knowledge ofMarketing市場營銷的基本知識
Lesson 1 Market and Marketing市場和市場營銷
Lesson 2 The Characteristics of；Marketing市場營銷學的特點
Lesson 3 The New Development ofMarketing市場營銷新發(fā)展
Section II Basic Theories and Methods，ofMarketing市場營銷的基本理論與方法
Lesson 4 The Five Forces Competition Model五種力量競爭模型
Lesson 5 SWOT Analysis SWOT分析
Lesson 6 BCG Matrix Analysis波士頓矩陣分析
Section III Marketing Mix市場營銷組合
Lesson 7 Product Strategies產品策略
Lesson 8 Pricing Strategies定價策略
Lesson 9 Distribution Strategies分銷策略
Lesson 10 Promotion Strategies促銷策略
Chapter 3 Finance金融
Section I Fundamentals to Finance金融基本知識
Lesson 1 An Introduction to Finance金融概述
Section II Properties and Classification of EinancialAssets金融資產的特性與分類
Lesson 2 Properties ofFinancil Assets金融資產的特性
Lesson 3 Classification and Innovation of FinancialAssets金融資產的種類及其創(chuàng)新
Section III Financial Institutions金融機構
Lesson 4 An Introduction to FinancialInstitutions金融機構概述
Lesson 5 The Financial Institution System inChina（1）我國金融機構體系（1）
Lesson 6 The Financial Institution System inChina（2）我國金融機構體系（2）
Section IV Financial Markets金融市場
Lesson 7 An Introduction to Financial Markets金融市場概述
Lesson 8 Money Market and Capital Market貨幣市場與資本市場
Lesson 9 The Primary Market and the SecondaryMarket一級市場與二級市場
Chapter 4 Tourism旅游
Section I A Summarization on Tourism旅游概述
Lesson 1 Tourism in China中國旅游業(yè)
Lesson 2 The Mair Pillar Iladustries of ChineseTourism我國旅游業(yè)主要支柱產業(yè)
se6tion II A Brief Introduction to Chinese Scenic Spots andHistorical Sites中國名勝古跡簡介
Lesson 3 Beijing Imperial Palace北京故宮
Lesson 4 Mt.Huangshan in Anhui安徽黃山
Lesson 5 The Terra Cotta Warfiors and Horses ofQinMausoleum秦始皇兵馬俑
Lesson 6 The Three Gorges ofYangtze River長江三峽
Lesson 7 West Lake ofHangzhou杭州西湖
Section III A Brief Introduction to the Scenic Spots andHistorical Sites in Hunan Province湖南名勝古跡簡介
Lesson 8 The Scenic and Historic Interest Areas inChangsha長沙旅游區(qū)名勝
Lesson 9 Shaoshan Scenic Areas in Xiangtan湘潭韶山旅游區(qū)名勝
Lesson 10 Dongting Lake Scenic Areas inYueyang岳陽洞庭湖旅游區(qū)名勝
Lesson 11 The South Mountain Scenic Areas inHengyang衡陽南岳衡山旅游區(qū)名勝
Lesson 12 Wulingyuan Scenic Areas inZhangjiajie張家界武陵源旅游區(qū)名勝
Chapter 5 Business Management工商管理
Section I Essence ofManagement管理基本知識
Lesson 1 Overview ofManagement管理概述
Lesson 2 The Double Attributes ofManagement管理的雙重屬性
Lesson 3 The Development ofManagement Theory管理理論的發(fā)展
Lesson 4 Principles ofManagement管理原理
Section II Management Techniques管理技術方法
Lesson 5 Techniques of Time Management and TargetManagement時間管理和目標管理技術
Lesson 6 Decision Techniques決策技術
Section III Content ofManagement管理工作的內容
Lesson 7 Planning Work計劃工作
Lesson 8 Organization Work組織工作
Lesson 9 Leadership領導工作
Lesson 10 Control控制工作
Lesson 11 Innovation Management創(chuàng)新管理
Appendix附錄
附錄一 課文參考譯文
附錄二 課后練習參考答案
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