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大學商務英語綜合教程:教師用書4

大學商務英語綜合教程:教師用書4

定 價:¥35.00

作 者: 楊翠萍,劉鳴放,周興霞 主編
出版社: 清華大學出版社
叢編項:
標 簽: 大學專業(yè)英語教材

ISBN: 9787302248545 出版時間: 2011-12-01 包裝: 平裝
開本: 16開 頁數(shù): 190 字數(shù):  

內(nèi)容簡介

  《大學商務英語綜合教程:教師用書4》為普通高等教育“十一五”國家級規(guī)劃教材,選材涵蓋當今國際經(jīng)濟貿(mào)易和商務的重要領域,時效性強、典型性高、語言地道。教程板塊設計突出國際商務知識的傳授與英語技能的有機結合,注重培養(yǎng)學生的實際應用能力。每個單元重點討論、分析一個商務專題,由“導入活動”、“閱讀活動”、“商務交流”和“專業(yè)擴展”四部分組成。各部分內(nèi)容的設計與編寫堅持了操作性與挑戰(zhàn)性并重的原則,以保持學生的學習熱情和自覺實踐的積極性。其中的“商務交流”板塊圍繞單元主題,參照各種真實的商務交際情景,為學生設計了靈活多樣的商務英語口頭與書面的交際任務,是本教程的一大特色。本教程為上海市教委第五期重點學科(外國語言學及應用語言學)資助項目(項目編號A-3102-06-000),適合大學商務英語專業(yè)的學生及BEC(BusinessEnglish Certificates)等商務英語考試的備考人員使用。

作者簡介

暫缺《大學商務英語綜合教程:教師用書4》作者簡介

圖書目錄

UNIT ONE Intellectual Property
Brief on Intellectual Property
Reading-related Information
Language Interpretation
Word Study
Key to the Exercises
Chinese Translation of the Text UNIT TWO Logistics
Brief on Logistics
Reading-related Information
Language Interpretation
Word Study
Key to the Exercises
Chinese Translation of the Text UNIT THREE Raising Finance
Brief on Raising Finance
Reading-related Information
Language Interpretation
Word Study
Key to the Exercises
Chinese Translation of the Text UNIT FOUR Risk Management
Brief on Risk Management
Reading-related Information
Language Interpretation
Word Study
Key to the Exercises
Chinese Translation of the Text UNIT FIVE Banking
Brief on Banking
Reading-related Information
Language Interpretation
Word Study
Key to the Exercises
Chinese Translation of the Text UNIT SIX Insurance
Brief on Insurance
Reading-related Information
Language Interpretation
Word Study
Key to the Exercises
Chinese Translation of the Text UNIT SEVEN Financial Securities
Brief on Financial Securities
Reading-related Information
Language Interpretation
Word Study
Key to the Exercises
Chinese Translation of the Text UNIT EIGHT Currency
Brief on Currency
Reading-related Information
Language Interpretation
Word Study
Key to the Exercises
Chinese Translation of the Text UNIT NINE Accounting
Brief on Accounting
Reading-related Information
Language Interpretation
Word Study
Key to the Exercises
Chinese Translation of the Text UNIT TEN Taxation
Brief on Taxation
Reading-related Information
Language Interpretation
Word Study
Key to the Exercises
Chinese Translation of the Text

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