Contents 目錄 About the author 作者簡(jiǎn)介 vii Publisher acknowledgements 出版者致謝 viii Preface to the first edition by Leonard Gartside 第一版序言（倫納德？加特賽德） ix Preface to the seventh edition by Shirley Taylor 第七版序言（雪莉？泰勒） xi Introduction 前言 1 Part One Communication： An Overview溝通交流：概述 5 1 The importance of building relationships - both orally and in writing 口頭及書(shū)面交流中都要注重建立關(guān)系 7 2 Sentence construction matters 正確組織句子很重要 15 Part Two Business Writing Basics商務(wù)寫(xiě)作基本原則 25 3 21st century business language 21世紀(jì)的商務(wù)語(yǔ)言 27 4 Structuring messages logically 邏輯清晰地安排信函內(nèi)容 49 5 Presentation matters 外觀與格式很重要 55 Part Three Electronic Communication電子交流 71 6 Email etiquette 電子郵件禮儀 73 7 Writing online： websites， blogs and social networking 網(wǎng)絡(luò)寫(xiě)作：網(wǎng)站、博客及社交網(wǎng)絡(luò) 93 8 Customer care online 網(wǎng)上客戶服務(wù) 103 Part Four Routine Business Transactions常規(guī)商業(yè)交易 107 9 Enquiries and replies 詢問(wèn)函與回復(fù)函 109 10 Quotations， estimates and tenders 報(bào)價(jià)、估價(jià)與投標(biāo) 129 11 Orders and their fulfilment 訂貨與交貨 147 12 Invoicing and settlement of accounts 開(kāi)發(fā)票與結(jié)賬 163 13 Letters requesting payment 催款信 181 14 Credit and status enquiries 賒購(gòu)與資信調(diào)查 195 15 A typical business transaction (correspondence and documents) 一筆典型的商業(yè)交易 （往來(lái)信函與文書(shū)） 211 Part Five General Business Correspondence普通商務(wù)信函 227 16 Internal correspondence 內(nèi)部信函 229 17 Secretarial and administrative correspondence 文秘和行政信函 241 18 Meetings documentation 會(huì)議文件 257 19 Personnel 人事 267 20 Reports and proposals 報(bào)告與建議書(shū) 303 Part 6 Creative and Persuasive Documents創(chuàng)意性與勸說(shuō)性文書(shū) 311 21 Complaints and adjustments 投訴與處理 313 22 Goodwill messages 友好信函 343 23 Notices， advertisements， information sheets and handouts 通知、廣告、信息宣傳頁(yè)和講義 361 24 Circulars 通函 371 25 Sales letters and voluntary offers 促銷信及特別優(yōu)惠 391 26 Publicity material 宣傳材料 407 27 Business plans 商業(yè)計(jì)劃書(shū) 419 Appendix 1 Spoken and written forms of address 附錄1 口頭稱呼與書(shū)面稱呼 425 Appendix 2 The A-Z of a
鄂公網(wǎng)安備 42010302001612號(hào) 