互聯(lián)網(wǎng)觀點(diǎn)

定　價(jià)：￥100.00

作　者：	秦剛
出版社：	湖北科學(xué)技術(shù)出版社
叢編項(xiàng)：
標(biāo)　簽：	電子商務(wù) 管理

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當(dāng)當(dāng)網(wǎng) (￥100.00)

ISBN：	9787535273819	出版時(shí)間：	2015-01-01	包裝：
開(kāi)本：		頁(yè)數(shù)：		字?jǐn)?shù)：

內(nèi)容簡(jiǎn)介

　　還在為賺錢(qián)、流量、用戶(hù)體驗(yàn)、轉(zhuǎn)型煩惱不已？還在對(duì)互聯(lián)網(wǎng)又愛(ài)又恨，對(duì)不爭(zhēng)氣的產(chǎn)品心情復(fù)雜？你的問(wèn)題，從來(lái)都是學(xué)習(xí)得不夠多，執(zhí)行得不夠深入！這次，秦剛專(zhuān)門(mén)為你量身打造的《互聯(lián)網(wǎng)觀點(diǎn)》！錯(cuò)過(guò)這一次，再等三年！行業(yè)網(wǎng)站，運(yùn)營(yíng)的痛點(diǎn)，無(wú)非是三個(gè)方面：流量、業(yè)績(jī)、影響力。作者身為垂直網(wǎng)站研究領(lǐng)域?qū)＜?，多次指?dǎo)并使不同行業(yè)網(wǎng)站及產(chǎn)品起死回生，天下大道歸一，只要學(xué)會(huì)秦剛老師的“大道”，做到徹底執(zhí)行，哪怕是機(jī)械式重復(fù)，效果也能立竿見(jiàn)影。如何運(yùn)用網(wǎng)絡(luò)這個(gè)工具使公司發(fā)展壯大？如何做自媒體用粉絲經(jīng)濟(jì)來(lái)拓展市場(chǎng)？如何搜索引擎優(yōu)化？…………

作者簡(jiǎn)介

　　秦剛：垂直門(mén)戶(hù)網(wǎng)站實(shí)戰(zhàn)教練，專(zhuān)注互聯(lián)網(wǎng)創(chuàng)業(yè)者的自媒體，現(xiàn)居加拿大。秦王會(huì)發(fā)起人，秦王會(huì)會(huì)員目前門(mén)檻2.2萬(wàn)，每一位會(huì)員的年費(fèi)。歷任太平洋電腦網(wǎng)總編，太平洋汽車(chē)網(wǎng)市場(chǎng)總監(jiān)，IT世界網(wǎng)站CEO，39健康網(wǎng)聯(lián)席總裁。全程參與和主導(dǎo)了這些網(wǎng)站從創(chuàng)立到鼎盛的整個(gè)過(guò)程，被認(rèn)為是中國(guó)成功操盤(pán)行業(yè)垂直門(mén)戶(hù)最多的人之一，同時(shí)成功指導(dǎo)國(guó)內(nèi)多家垂直網(wǎng)站由弱變強(qiáng)，由二三線(xiàn)小網(wǎng)站翻盤(pán)成一線(xiàn)垂直網(wǎng)站。

圖書(shū)目錄

一、垂直網(wǎng)站教練必勝精華觀點(diǎn)分享
1. 互聯(lián)網(wǎng)時(shí)代，最可怕的字是什么···················2
2. 讓用戶(hù)永遠(yuǎn)記得你······························7
3. 新生代如何打敗老大哥·························11
4. 拍案叫絕，美國(guó)網(wǎng)站可以這樣玩··················15
5. 把豬放到臺(tái)風(fēng)口中飛···························22
6. 流量為王，它為流量之王························25
7. 玩互聯(lián)網(wǎng)要學(xué)會(huì)跨圈和界·························29
8. 愛(ài)折騰，才能成為精英··························32
9. 別成為移動(dòng)互聯(lián)網(wǎng)的小偷························33
10. 玩互聯(lián)網(wǎng)就幾招，關(guān)鍵在于執(zhí)行力··················34
11. 網(wǎng)絡(luò)公司CEO 寧當(dāng)唐僧莫當(dāng)悟空····················35
12. 移動(dòng)互聯(lián)網(wǎng)時(shí)代，必?cái)〉牧N心態(tài)··················38
13. 外人不知的游戲圈薪水內(nèi)幕······················40
14. 未來(lái)哪種網(wǎng)絡(luò)營(yíng)銷(xiāo)人才能賺錢(qián)····················43
15. 世界上最可怕的力量····························44
16. 加拿大政府命令我必須割草······················46
17. 找到痛點(diǎn)，微創(chuàng)新，吃點(diǎn)嫩草，成為領(lǐng)頭羊··········47
18. 微信時(shí)代，怎么利用時(shí)間························49
19. 老美經(jīng)典，成功必須克服的19 個(gè)弱點(diǎn)···············52
20. 成功的秘訣是找到對(duì)的導(dǎo)師·······················54
21. 巴菲特給我們的6 個(gè)黃金建議·····················57
22. 如何更有效率地工作和生活·······················58
23. 如何在社交媒體上一起引爆一個(gè)話(huà)題···············61
24. 初創(chuàng)公司應(yīng)該出讓多少股份······················64
25. 別讓這些心靈雞湯害了你·························66
26. 優(yōu)秀內(nèi)容+ 被信任的流量才有未來(lái)··················67
27. 你為什么寫(xiě)文章·································70
28. 小而美，孩子的錢(qián)最好賺··························71
二、要做就做自明星
1. 自媒體已經(jīng) out 了，讓金礦來(lái)得更加兇猛················78
2. 自明星時(shí)代，人人自明星····························79
3. 一個(gè)自明星的自我修煉·····························81
4. 自明星的成長(zhǎng)之路·································85
三、那些大咖教會(huì)我們的事
1. 跟著騰訊學(xué)野心··································98
2. 騰訊的可怕觸角··································100
3. 微信內(nèi)斗 QQ 空間·································101
4. 微信內(nèi)斗 QQ 空間的快速反應(yīng)························`104
5. 小米用什么社交工具來(lái)推廣·························106
6. 雷軍告訴你域名的重要性···························111
7. 小米公司自媒體營(yíng)銷(xiāo)的四大絕招·····················`112
8.Yahoo 奇摩讓移動(dòng)流量翻倍的秘訣·····················118
9. 日本另類(lèi)餐飲外賣(mài)網(wǎng)站：少就是多····················121
10. 小女孩要求 Google 放假，Google 如何應(yīng)對(duì)··············124
11. 顛覆今日頭條的 Gigacircle 模式，價(jià)值 1 億美元·········128
12. 成立僅 8 個(gè)月的個(gè)人網(wǎng)站，月入為何幾十萬(wàn)美元·········133
13. 另類(lèi)電商，年收入上億美元························138
四、秦王會(huì)時(shí)間
1. 一個(gè)網(wǎng)友的 20 天微信公眾號(hào)運(yùn)營(yíng)分享··················144
2. 我準(zhǔn)備顛覆一個(gè)上萬(wàn)億的傳統(tǒng)行業(yè)····················146
3.1500 萬(wàn)粉絲？都是你的·····························150