國(guó)家標(biāo)準(zhǔn)指導(dǎo)下的商務(wù)英語(yǔ)專(zhuān)業(yè)建設(shè)

定　價(jià)：￥59.90

作　者：	劉白玉，包芳
出版社：	外語(yǔ)教學(xué)與研究出版社
叢編項(xiàng)：
標(biāo)　簽：	口語(yǔ)/生活實(shí)用英語(yǔ) 商務(wù)/職場(chǎng)英語(yǔ) 外語(yǔ)

購(gòu)買(mǎi)這本書(shū)可以去

ISBN：	9787513566698	出版時(shí)間：	2015-11-01	包裝：	平裝
開(kāi)本：	16開(kāi)	頁(yè)數(shù)：	368	字?jǐn)?shù)：

內(nèi)容簡(jiǎn)介

　　《國(guó)家標(biāo)準(zhǔn)指導(dǎo)下的商務(wù)英語(yǔ)專(zhuān)業(yè)建設(shè)》為第十一屆全國(guó)國(guó)際商務(wù)英語(yǔ)研討會(huì)的優(yōu)秀論文匯編，包括商務(wù)英語(yǔ)學(xué)科理論建設(shè)與跨文化研究、商務(wù)英語(yǔ)專(zhuān)業(yè)人才培養(yǎng)研究、商務(wù)英語(yǔ)專(zhuān)業(yè)課程體系研究、商務(wù)英語(yǔ)師資隊(duì)伍建設(shè)研究、商務(wù)英語(yǔ)專(zhuān)業(yè)教材/測(cè)試與評(píng)價(jià)/翻譯研究等五大板塊。這些論文圍繞《高等學(xué)校商務(wù)英語(yǔ)專(zhuān)業(yè)本科教學(xué)質(zhì)量國(guó)家標(biāo)準(zhǔn)》，為商務(wù)英語(yǔ)專(zhuān)業(yè)建設(shè)與發(fā)展的各個(gè)方面提供建議與指導(dǎo)，體現(xiàn)了我國(guó)商務(wù)英語(yǔ)教育發(fā)展的新方向、反映了學(xué)科發(fā)展的前沿動(dòng)態(tài)，為商務(wù)英語(yǔ)專(zhuān)業(yè)的進(jìn)一步發(fā)展提供了有益的參考，也為商務(wù)英語(yǔ)教師、學(xué)生及研究人員的研究思路提供了參考。

作者簡(jiǎn)介

　　劉白玉，教授，山東工商學(xué)院大外部主任，全國(guó)商務(wù)英語(yǔ)研究會(huì)副理事長(zhǎng)，山東省商務(wù)英語(yǔ)專(zhuān)業(yè)委員會(huì)會(huì)長(zhǎng)。主要研究領(lǐng)域?yàn)樯虅?wù)英語(yǔ)翻譯，曾發(fā)表論文多篇，并出版《商務(wù)英語(yǔ)》等教材。包芳，山東工商學(xué)院外國(guó)語(yǔ)學(xué)院教師，主要講授商務(wù)英語(yǔ)。

圖書(shū)目錄

商務(wù)英語(yǔ)學(xué)科理論建設(shè)與跨文化研究商務(wù)英語(yǔ)教育：國(guó)家需求和學(xué)校使命······································································葉興國(guó) 2商務(wù)英語(yǔ)研究的主題、本體與目標(biāo)··········································································呂世生 12我國(guó)商務(wù)英語(yǔ)教育政策與規(guī)劃的百年流變······························································莫再樹(shù) 22跨文化交際研究：從本質(zhì)主義到批判現(xiàn)實(shí)主義······················································馮海穎 34概念整合理論框架下隱喻意義建構(gòu)的認(rèn)知機(jī)制解析··············································王瑞昀45商務(wù)英語(yǔ)專(zhuān)業(yè)主體與學(xué)科研究對(duì)象··········································································張武保 52《商務(wù)英語(yǔ)研究》評(píng)價(jià)································································································李安興61應(yīng)用體裁分析與國(guó)際商務(wù)英語(yǔ)教學(xué)··········································································張曉慧 68利用影視實(shí)踐教學(xué)促進(jìn)商務(wù)英語(yǔ)學(xué)科建設(shè)··································嚴(yán) 俊廖國(guó)強(qiáng) 張禮貴 80跨文化交際視角下的商務(wù)英語(yǔ)課程設(shè)置探討············································黃志華董慧 86商務(wù)英語(yǔ)專(zhuān)業(yè)學(xué)生的能力模型構(gòu)建：基于可雇傭性視角的一個(gè)分析框架··································································時(shí)秀梅 97商務(wù)英語(yǔ)專(zhuān)業(yè)人才培養(yǎng)研究知識(shí)建構(gòu)模式在商務(wù)英語(yǔ)專(zhuān)業(yè)教學(xué)中的實(shí)證研究················································雷春林 106基于商務(wù)文本體裁公司簡(jiǎn)介的漢英翻譯手段和運(yùn)用············································周慶華 115商務(wù)英語(yǔ)教學(xué)中多模態(tài)話(huà)語(yǔ)模態(tài)的協(xié)同及教學(xué)模式研究······················張杰李科 121商務(wù)英語(yǔ)復(fù)合式人才培養(yǎng)機(jī)制研究···························································顧維忱張軍英 128文化智力：中國(guó)大學(xué)生跨文化能力研究的新視角··································馬鑫蘇敏 135商務(wù)英語(yǔ)專(zhuān)業(yè)課程體系研究商務(wù)英語(yǔ)課程設(shè)置中剛?cè)嵯酀?jì)的平衡與發(fā)展策略················································曹德春 144中外上市公司年報(bào)中《主席報(bào)告書(shū)》的體裁分析················································申甜 151基于需求分析的專(zhuān)業(yè)實(shí)習(xí)對(duì)優(yōu)化商務(wù)英語(yǔ)課程設(shè)置的實(shí)證研究························································································吳斯丹 163商務(wù)英語(yǔ)本科專(zhuān)業(yè)學(xué)生感知課程需求的調(diào)查分析················································俞建耀 179商務(wù)英語(yǔ)專(zhuān)業(yè)本科畢業(yè)論文改革探索················