中國旅游市場：前沿理論與實證案例（英文版）

定　價：￥40.00

作　者：	郭英之,董坤,Vicki,Mayfield
出版社：	科學出版社
叢編項：
標　簽：	暫缺

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ISBN：	9787030502346	出版時間：	2016-11-01	包裝：
開本：	32開	頁數：	208	字數：

內容簡介

　　該教材在借鑒國內外旅游市場的前沿理論與研究方法的基礎上，釆用定性與定量相結合、前沿理論與實證案例相結合的研究方法，以旅游市場需求為主導，基于市場抽樣調查與深度訪談，對具有中國本土特色的出境旅游市場、入境旅游市場、出境旅游市場、會展旅游市場、體育旅游市場、購物旅游市場、體育旅游市場、文化旅游市場、教育旅游市場的前沿相關理論與實證案例，其研究結果可以為政府旅游機構和旅游企業(yè)的高級管理者提供具有科學決策依據的旅游客源市場需求特征，為其制定相應的旅游市場發(fā)展戰(zhàn)略提供有效的量化科學依據。該教材注重對學生理論研究與應用實踐相結合的綜合素質的培養(yǎng)，使學生盡快了解國內外旅游市場的理論與實踐發(fā)展趨向，培養(yǎng)學生從宏觀和中觀層面把握旅游市場發(fā)展脈搏，使其逐步具備對國內外旅游市場的診斷、協(xié)調、咨詢等綜合能力、開拓意識和互動能力。

作者簡介

暫缺《中國旅游市場：前沿理論與實證案例（英文版）》作者簡介

圖書目錄

Preface
Chapter One A Study of the Development Features of the Chinese Outbound Tourism Market
1．1 Background of the study of the Chinese outbound tourist market
1．2 Development features of the Chinese outbound tourism market
1．3 Affected factors of the Chinese outbound tourism market
1．4 Characteristics of the Chinese outbound tourism market
1．5 Major problems in the market development of Chinese outbound tourism
1．6 Marketing strategies for the development of the Chinese outbound tourism market
References
Discussion Questions
Chapter Two A Study of the Factors Influencing the Overseas Destinations Chosen by Chinese Outbound Pleasure Tourists
2．1 Introduction
2．2 Literature review
2．3 Methodology
2．4 Results
2．5 Conclusions and implications
References
Discussion Questions
Chapter Three A SWOT Analysis and Strategies for Tourism Development in Western China
3．1 Introduction
3．2 Current features of tourism in western China
3．3 A tourism SWOT analysis in western China
3．4 Recommended tourism development strategies
3．5 Conclusions and limitations
References
Discussion Questions
Chapter Four A Study of the Motivations and Preferences of Student Groups from Asian Areas Majoring in Hospitality and Tourism Management Programs
4．1 Introduction
4．2 Literature review
4．3 Methods
4．4 Results
4．5 Conclusions and discussion
References
Discussion Questions
Chapter Five A Study of the Contribution of Tourism to Promoting Reconciliation and Peace between Mainland China and Taiwan China
5．1 Introduction
5．2 Tourist flows between Mainland China and Taiwan China
5．3 Political and economic development between Mainland China and Taiwan China
5．4 Problems of current tourism flows between Mainland China and Taiwan China
5．5 Strategies for activating tourism cooperation between Mainland China and Taiwan China
5．6 Conclusions and discussion
References
Discussion Questions
Chapter Six A Study of Tourists' Perceptions towards Xinjiang： Cultural Tourism Risks of Western China Based on Crisis Management
6．1 Introduction
6．2 Literature review
6．3 Data sources
6．4 Results
6．5 Conclusions
References
Discussion Questions
Chapter Seven A Study of Tourists' Perceptions， Satisfaction and Behaviors：Ethnic Chinese Cultural Tourism Destinations from the Perspective of the Tourist Experience
7．1 Introduction
7．2 Research background and literature review
7．3 Methodology
7．4 Results
7．5 Discussion and conclusions
References
Discussion Questions
Chapter Eight A Study of Chinese Intended Travel to Japan Based on the Multidimensional Interactive Decision Tree Model： A Case Study of Domestic Residents after the Diaoyu Island Political Crisis
8．1 Introduction
8．2 Literature review
8．3 Methodology
8．4 Data analyses
8．5 Conclusions
References
Discussion Questions
Chapter Nine A Study of People's Perceptions of the Social Impacts of the Beijing Olympic Games before and after 2008
9．1 Introduction
9．2 Literature review
9．4 Methodology
9．5 Data sources
9．6 Research results
9．7 Conclusions
References
Discussion Questions