新編國(guó)際商務(wù)管理概論（英文版）

定　價(jià)：￥42.00

作　者：	朱文忠著
出版社：	北京對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)出版社
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ISBN：	9787566318947	出版時(shí)間：	2018-02-01	包裝：	平裝
開本：	16開	頁(yè)數(shù)：		字?jǐn)?shù)：

內(nèi)容簡(jiǎn)介

　　本書是在我國(guó)國(guó)家教委大力倡導(dǎo)和提倡“全英”或“雙語(yǔ)”講授專業(yè)課程的大背景下，認(rèn)真編寫而成的。本書選題多樣化、內(nèi)容豐富，基本涵蓋了國(guó)際商務(wù)管理的主要理論或領(lǐng)域，例如，企業(yè)戰(zhàn)略管理理論、營(yíng)銷管理理論、人力資源管理理論、生產(chǎn)和經(jīng)營(yíng)管理理論、財(cái)務(wù)管理理論等。全書共分為29個(gè)章節(jié)，也即29個(gè)課題。每一個(gè)課題后面大都編有一個(gè)小的案例，供同學(xué)們或?qū)W習(xí)者將理論與實(shí)際更緊密結(jié)合起來(lái)，提高學(xué)習(xí)的興趣和實(shí)用性。另外，每一章節(jié)都附有一些關(guān)鍵術(shù)語(yǔ)的漢語(yǔ)注釋，以方便老師們和學(xué)習(xí)者自學(xué)時(shí)參考之用。

作者簡(jiǎn)介

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圖書目錄

Contents目　錄
Preface 1Topic 1 Business Activity (1) 1 Topic 2 Business Activity (2) 9 Topic 3 Business Objectives 17 Topic 4 Business Decision Making 27 Topic 5 Strategy and Strategic Planning 33 Topic 6 Business Analysis Models 41 Topic 7 Competition and Business 51 Topic 8 Globalization and Business 59 Topic 9 Marketing (1) 65 Topic 10 Marketing (2) 73 Topic 11 Marketing (3) 83 Topic 12 Marketing (4) 93 Topic 13 Financial Management: Sources of Funds 101 Topic 14 Financial Management: Uses of Funds 109 Topic 15 HR Management: Business Organization and Organizational Structures 121 Topic 16 HR Management: Motivation 131 Topic 17 HR Management: Financial Rewards 143 Topic 18 HR Management: Non-financial Rewards 151 Topic 19 Management and Leadership 159 Topic 20 HR Management: Recruitment 169 Topic 21 Communication in Business (1) 177 Topic 22 Communication in Business (2) 185 Topic 23 HR Management: Groups in Business 195 Topic 24 HR Management: Managing Teams 205 Topic 25 Strategic HRM 213 Topic 26 The Management of Change 221 Topic 27 Methods of Production 227 Topic 28 Total Quality Management (TQM) 237 Topic 29 Mergers and Takeovers 245 A Sample of Test Paper 255