超越平凡的視覺設(shè)計：網(wǎng)頁設(shè)計原理

定　價：￥88.00

作　者：	久保田涼子著，寧凡譯
出版社：	人民郵電出版社
叢編項(xiàng)：
標(biāo)　簽：	暫缺

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ISBN：	9787115495204	出版時間：	2019-01-01	包裝：	平裝
開本：	16開	頁數(shù)：	190	字?jǐn)?shù)：

內(nèi)容簡介

　　現(xiàn)代社會，互聯(lián)網(wǎng)、計算機(jī)硬件、移動終端設(shè)備的發(fā)展日新月異，對于企業(yè)和用戶來說，網(wǎng)站是一個很好的宣傳與交流平臺，它既是企業(yè)形象的展示平臺，又是用戶了解企業(yè)產(chǎn)品的平臺，因此網(wǎng)頁的視覺效果尤為重要。那么對于從事或即將從事網(wǎng)頁設(shè)計的讀者來說，如何才能高效又快速地制作出抓人眼球的網(wǎng)頁頁面呢？本書將帶領(lǐng)讀者從網(wǎng)頁設(shè)計的基礎(chǔ)知識開始學(xué)起。全書共分為8個部分：Part 0介紹了網(wǎng)頁設(shè)計的基礎(chǔ)知識，包括服務(wù)對象決定的設(shè)計核心內(nèi)容、建立網(wǎng)站所用的工作流引擎、頁面內(nèi)所使用的設(shè)計要素等內(nèi)容；Part 1則從字體、素材、配色三個方面分析了如何把握網(wǎng)頁設(shè)計的風(fēng)格；Part 2依次對顏色的固有印象、搭配方法、調(diào)配方法以及配色理論進(jìn)行了講解；Part 3則從多個角度對不同行業(yè)、不同領(lǐng)域的網(wǎng)站中出現(xiàn)的信息設(shè)計方法及異同之處進(jìn)行了分析，同時在功能、配色、版式等方面進(jìn)行了逐一解析，使讀者在實(shí)際的網(wǎng)頁設(shè)計工作中可以作為參考；Part 4則針對PC、平板電腦、智能手機(jī)等設(shè)備的顯示尺寸，從版式、構(gòu)圖兩方面講解了如何不斷優(yōu)化網(wǎng)頁；Part 5詳細(xì)講解了如何將照片、手繪插畫等素材及字體、程序應(yīng)用到網(wǎng)頁設(shè)計中；Part 6對于如何設(shè)計好“當(dāng)下流行”的網(wǎng)頁、版式布局的流行趨勢，以及*新的網(wǎng)頁技術(shù)進(jìn)行了講解和總結(jié)；Part 7對網(wǎng)頁中頁眉、頁腳、標(biāo)題等設(shè)計要素進(jìn)行了分類講解，并介紹了各個要素的配置方式和版式設(shè)計，供讀者參考學(xué)習(xí)。本書案例豐富、講解清晰、版式新穎，適合網(wǎng)頁設(shè)計師、用戶體驗(yàn)設(shè)計師、前端頁面開發(fā)人員閱讀使用，同時還可作為各院校相關(guān)專業(yè)的教材。

作者簡介

　　久保田涼子（KUBOTA RYUKO）1982年出生于日本廣島縣廣島市。畢業(yè)于東京女子大學(xué)心理學(xué)專業(yè)。是一位以“產(chǎn)生令人心動的產(chǎn)品、時間、場所”為主題的自由創(chuàng)作者。擔(dān)任從事網(wǎng)頁制作業(yè)務(wù)的Coco-Factory公司的法人，創(chuàng)作者集團(tuán)ROOT的法人。在數(shù)字好萊塢STUDIO涉谷、以及廣島講師開展在線講座并從事教材的便攜，還涉足多項(xiàng)公開研究課程的開發(fā)。其負(fù)責(zé)了多國不同領(lǐng)域企業(yè)的網(wǎng)站設(shè)計總監(jiān)，還擔(dān)任一些知名企業(yè)的設(shè)計顧問。此外，還擔(dān)任過不同展會活動的監(jiān)制。

圖書目錄

目錄
本書的使用方法····························· 8

PART　0 網(wǎng)頁設(shè)計基礎(chǔ)知識
01 網(wǎng)頁設(shè)計基礎(chǔ)知識························ 10
02 網(wǎng)頁的結(jié)構(gòu)和工作流程······················ 12
03 在網(wǎng)頁中加入設(shè)計部件······················ 14
專欄關(guān)于網(wǎng)頁瀏覽器························· · 14
04 網(wǎng)頁中所用的圖像························ 16
05 網(wǎng)頁設(shè)計與文字版式······················· 18
專欄設(shè)計小竅門···························· 19
06 色彩的基礎(chǔ)知識························· 20
專欄通過調(diào)整補(bǔ)色讓照片的色調(diào)更加理想················ · 21
專欄顏色搭配方法的參考網(wǎng)站····················· · 23
專欄用于判斷色覺異?；颊咚搭伾Ч墓ぞ?middot;············· 23
專欄在醒目位置或頁面按鈕上反映出顏色的印象·············· 23
07 配色的基礎(chǔ)知識························· 24
專欄可供參考的網(wǎng)頁設(shè)計網(wǎng)站···················· ·· 26

PART　1 從風(fēng)格方面進(jìn)行網(wǎng)頁設(shè)計
01 源自可愛的萌動設(shè)計······················· 28
02 充滿活力的流行風(fēng)格設(shè)計····················· 30
03 洋溢著雅致高端氣息的設(shè)計···················· 32
04 自然柔和的設(shè)計························· 34
05 炫酷先進(jìn)的設(shè)計························· 36
06 信任可靠的設(shè)計························· 38
07 復(fù)古懷舊的設(shè)計························· 40
專欄復(fù)古風(fēng)格的字體在CSS中的表現(xiàn)方法·················· 41
08 古典高雅的設(shè)計························· 42
09 日式和風(fēng)的設(shè)計························· 44
10 透明感的設(shè)計·························· 46
11 面向兒童用戶的設(shè)計······················· 48
12 女人味的設(shè)計·························· 50
13 男人味的設(shè)計·························· 52
14 高級感的設(shè)計·························· 54
15 讓食物看起來更美味的設(shè)計···················· 56
16 帶有季節(jié)感的設(shè)計························ 58
專欄可商用的攝影素材網(wǎng)站·················· ····· 60

PART　2 從配色方面進(jìn)行網(wǎng)頁設(shè)計
01 基于標(biāo)志、品牌顏色的配色···················· 62
02 以黃色為基調(diào)的配色······················· 64
03 以橙色為基調(diào)的配色······················· 66
04 以紅色為基調(diào)的配色······················· 68
05 以粉色為基調(diào)的配色······················· 70
06 以紫色為基調(diào)的配色······················· 72
07 以藍(lán)色為基調(diào)的配色······················· 74
08 以綠色為基調(diào)的配色······················· 76
09 以茶色為基調(diào)的配色······················· 78
10 以白色和灰色為基調(diào)的配色···················· 80
11 以黑色為基調(diào)的配色······················· 82
12 與色調(diào)相結(jié)合的配色······················· 84
專欄配色生成器與瀏覽器插件····················· · 86

PART　3 從不同行業(yè)、領(lǐng)域方面進(jìn)行網(wǎng)頁設(shè)計
01 西餐廳、咖啡店類網(wǎng)站的網(wǎng)頁設(shè)計················· 88
02 醫(yī)療機(jī)構(gòu)類網(wǎng)站的網(wǎng)頁設(shè)計···················· 90
03 流行時尚類網(wǎng)站的網(wǎng)頁設(shè)計···················· 92
04 美容、美發(fā)類網(wǎng)站的網(wǎng)頁設(shè)計··················· 94
05 藝術(shù)節(jié)、展覽類網(wǎng)站的網(wǎng)頁設(shè)計·················· 96
06 音樂類網(wǎng)站的網(wǎng)頁設(shè)計······················ 98
07 動畫、游戲類網(wǎng)站的網(wǎng)頁設(shè)計··················· 100
08 職業(yè)資格類網(wǎng)站的網(wǎng)頁設(shè)計···················· 102
09 學(xué)校、幼兒園類網(wǎng)站的網(wǎng)頁設(shè)計·················· 104
10 藝術(shù)類網(wǎng)站的網(wǎng)頁設(shè)計······················ 106
11 新聞、門戶類網(wǎng)站的網(wǎng)頁設(shè)計··················· 108
12 電子商務(wù)類網(wǎng)站的網(wǎng)頁設(shè)計··············· ···· 110
專欄電子商務(wù)網(wǎng)站與平臺······················· · 111
13 企業(yè)類網(wǎng)站的網(wǎng)頁設(shè)計······················ 112
14 體育健身類網(wǎng)站的網(wǎng)頁設(shè)計···················· 114
15 引導(dǎo)頁的網(wǎng)頁設(shè)計························ 116
專欄提供引導(dǎo)頁參考的網(wǎng)站················· ··· ·· 117
專欄將使用目的與網(wǎng)頁設(shè)計結(jié)合起來的方法·············· ·· 118

PART　4 從版式、構(gòu)圖方面進(jìn)行網(wǎng)頁設(shè)計
01 網(wǎng)格型版式··························· 120
專欄在Photoshop中輕松制作參考線···················· 121
02 卡片、瓷磚型版式························ 122
03 單專欄型版式·························· 124
04 雙專欄型版式·························· 126
05 組合專欄型版式························· 128
06 全屏型版式··························· 130
07 脫離網(wǎng)格型版式························· 132
08 自由型版式··························· 134
專欄版式設(shè)計的4個法則························· 136

PART　5 使用素材、字體、程序的設(shè)計
01 以圖像素材為主體的設(shè)計····················· 138
專欄豐富的視差效果帶來的魅力····················· 140
02 使用摳圖照片的設(shè)計······················· 142
03 使用紋理材質(zhì)的設(shè)計······················· 144
04 使用裝飾素材的設(shè)計······················· 146
05 使用手繪插圖的設(shè)計······················· 148
06 使用文字版式的設(shè)計······················· 150
07 有效運(yùn)用視頻的設(shè)計······················· 152
08 帶有動態(tài)特效的設(shè)計······················· 154
09 展示數(shù)據(jù)圖像的設(shè)計······················· 156
專欄能夠輕松制作出統(tǒng)計圖和圖表的Java Script庫············· 157
專欄 Font Awsome的導(dǎo)入方法······················· 158

PART　6 網(wǎng)頁設(shè)計的趨勢
01 響應(yīng)式網(wǎng)頁設(shè)計························· 160
02 網(wǎng)頁字體·········· 162
專欄提供網(wǎng)頁字體服務(wù)的網(wǎng)站·················· ···· 163
03 分屏式設(shè)計··························· 164
04 扁平化設(shè)計和材料設(shè)計······················ 166
專欄采用材料設(shè)計語言的示例網(wǎng)站···················· 167
05 微交互式設(shè)計·························· 168
專欄從手機(jī)APP的UI中學(xué)習(xí)微交互的應(yīng)用·················· 169
06 品牌主視覺設(shè)計························· 170
07 視差設(shè)計···························· 172
專欄能夠?qū)崿F(xiàn)視差效果的jQuery插件示例················· 173
08 雙色調(diào)設(shè)計··························· 174
專欄雙色調(diào)圖像的制作方法······················· 175
09 文字豎排的版式設(shè)計······················· 176
專欄使用可更新編輯的WordPress····················· 178

PART　7 網(wǎng)頁各個要素的設(shè)計
01 頁眉······························ 180
02 全局導(dǎo)航欄··························· 182
03 標(biāo)題························ ······184
04 按鈕、圖標(biāo)··························· 185
05 表格······························ 186
06 填寫項(xiàng)目···························· 187
07 頁腳····························· ·188
專欄收藏夾圖標(biāo)的設(shè)置方法······················· 190