The Era of Cloud Consumption云消費時代

第一章  商業(yè)進入“云消費”時代Chapter One Business Enters the Era of “Cloud Consumption” 4

一、什么是“云消費” 1 What is the “cloud consumption”? 4

二、“云消費”的三大基本特征2. Three basic characteristics of the "cloud consumption" 8

三、“云消費”時代是一個全產業(yè)革命的時代3 The era of "cloud consumption" is an era of all-industry revolution 41

第二章 “云消費”時代帶來新的零售革命Chapter Two The Era of Cloud Consumption Brings A New Retail Revolution 51

一、“云消費”時代的新零售革命1The new retail revolution in the era of cloud consumption 51

二、電子商務、云計算、大數(shù)據(jù)應用為“云消費”時代創(chuàng)造基礎2. E-commerce, cloud computing, and big data applications create the foundation for the era of cloud consumption 58

三、“云消費”時代零售業(yè)面臨三大革命性變化3. The retail industry faces three revolutionary changes in the era of cloud consumption 107

第三章 “云消費”時代的主流消費模式Chapter Three The Mainstream Consumption Patterns in the Era of Cloud Consumption 120

一、從消費行為的變化看生活方式的改變1. Looking at lifestyle changes on changes in consumption behavior 121

二、“云消費”時代的主流消費模式——體驗化、個人化、社群化、實時化2. The mainstream consumption pattern in the era of cloud consumption—experiencing, personalization, community and real-time 143

第四章 “云消費”時代交易模式的根本性變化Chapter Four Fundamental Changes in the Transaction Patterns in the Era of Cloud Consumption 182

一、不同經濟發(fā)展階段交易模式的變化1 Changes in transaction patterns in different stages of economic development 182

二、“云消費”時代的P2P模式2 The P2P mode in the era of cloud consumption 190

三、“云消費”時代小微企業(yè)成長空間增強3The growth of small and micro enterprises in the era of cloud consumption 198

第五章 “云消費”時代傳統(tǒng)零售業(yè)的變革Chapter Five The Change of Traditional Retail Industry in the Era of Cloud Consumption 214

一、危機與挑戰(zhàn)1 Crisis and challenges 214

二、零售商的應對2 Retailers’ reponse to the crisis 230

三、問題與對策——零售商的出路3 Problems and countermeasures-the way out for retailers 282

第六章 “云消費”時代零售業(yè)的發(fā)展方向Chapter Six The Development Direction of the Retail Industry in the Era of Cloud Consumption 304

一、創(chuàng)新個性化商業(yè)1 Innovation in personalized business 305

二、從經營商品轉變?yōu)榻洜I生活方式2 Shift from commodity operation to lifestyle operation 317

三、從向消費者銷售轉變?yōu)橄M者俱樂部的成員3 Shifting from a seller to a member of the consumer club 326

四、從整合供應鏈轉變?yōu)檎闲枨箧? Transforming from an integrated supply chain to an integrated demand chain 330

五、善于“云整合”資源  提升發(fā)展速度5 The "cloud integration" of resources improves development speed 341

六、從大企業(yè)化向輕量化轉型6 Tansforming from a large enterprise to a light one 346

第七章   “云消費”時代超市業(yè)的變革與探索Chapter Seven The Reform and Exploration of the Supermarket Industry in the Age of Cloud Consumption 352

一、超市業(yè)面臨系列變革1 The supermarket industry is facing a series of changes 353

二、超市業(yè)發(fā)展的重點領域2 Key areas of supermarket industry development 369

第八章 “云消費”時代城市生活服務業(yè)的重構Chapter Eight Reconstruction of Urban Life Service Industry in the Age of Cloud Consumption 375

一、“云消費”時代對傳統(tǒng)城市生活服務業(yè)的挑戰(zhàn)1The challenge for the traditional urban life service industry in the era of cloud consumption 376

二、“零距離、云服務”——“云消費”時代城市生活性服務業(yè)的發(fā)展方向2 Zero Distance and Cloud Service——The Development Direction of Urban Life Service Industry in the Age of Cloud Consumption 385

三、城市生活性服務業(yè)創(chuàng)新與探索借鑒3 Innovation and exploration of urban life service industry 398

四、實施建議4 Advice on implementation 423

后  記Afterword 427