企業(yè)成長之道

目 錄

第一章

企業(yè)本質(zhì)與企業(yè)的特性 ··························································································1

第一節(jié)　企業(yè)本質(zhì) ····································································································2

一、企業(yè)作為生產(chǎn)組織 ·································································································2

二、企業(yè)作為交易組織 ·································································································3

三、企業(yè)作為內(nèi)部知識、能力的集合體 ·······································································4

四、企業(yè)作為企業(yè)家創(chuàng)新的載體 ··················································································4

第二節(jié)　企業(yè)的特性 ································································································4

一、企業(yè)的契約性 ·········································································································5

二、企業(yè)的異質(zhì)性 ·········································································································5

三、企業(yè)的協(xié)作性 ·········································································································5

第二章

企業(yè)成長與企業(yè)成長理論 ·····················································································8

第一節(jié)　企業(yè)成長 ····································································································9

一、企業(yè)成長的本質(zhì) ·····································································································9

二、企業(yè)成長機制 ·······································································································10

第二節(jié)　企業(yè)成長理論 ··························································································11

一、古典經(jīng)濟學：分工的規(guī)模經(jīng)濟利益 ·····································································12

二、新古典經(jīng)濟學：企業(yè)生產(chǎn)規(guī)模調(diào)整 ·····································································13

三、新制度學派：企業(yè)邊界的擴大 ·············································································14

四、熊彼特：企業(yè)家的創(chuàng)新行為 ················································································16

五、資源、能力、知識基礎理論：利用資源實現(xiàn)知識積累 ·······································17

六、制度變遷理論：內(nèi)部制度改革 ·············································································17

七、演化經(jīng)濟學：形成慣例和動態(tài)能力 ·····································································18

八、生命周期理論：成長階段的遞進 ·········································································18



X

第三節(jié)　資源基礎理論 ··························································································20

一、資源基礎理論的基本假設 ····················································································23

二、資源基礎理論的基本概念 ····················································································24

三、企業(yè)資源能力體系 ·······························································································25

第三章

企業(yè)生命周期理論 ··································································································30

第一節(jié)　生命周期理論主要學派 ···········································································31

一、經(jīng)濟學派：借鑒經(jīng)濟增長理論 ·············································································31

二、組織學派：借鑒組織成長理論 ·············································································31

三、生命學派：借鑒生命成長 ····················································································32

四、企業(yè)學派：來源于管理實踐 ················································································34

五、綜合學派：重視研究科學性和分析工具 ······························································35

六、我國學者對企業(yè)生命周期的研究 ·········································································35

第二節(jié)　企業(yè)生命周期階段劃分 ···········································································36

第四章

企業(yè)成長關鍵因素的理論研究 ·········································································40

第一節(jié)　企業(yè)成長動因理論 ···················································································41

一、企業(yè)成長的外生因素論 ························································································42

二、企業(yè)成長的內(nèi)生因素論 ························································································42

第二節(jié)　企業(yè)成長關鍵因素研究 ···········································································43

一、企業(yè)家與企業(yè)成長 ·······························································································46

二、戰(zhàn)略管理與企業(yè)成長 ····························································································56

三、人力資源管理與企業(yè)成長 ····················································································63

四、市場營銷管理與企業(yè)成長 ····················································································68

五、企業(yè)文化與企業(yè)成長 ····························································································75

六、創(chuàng)新管理與企業(yè)成長 ····························································································83

七、運營管理與企業(yè)成長 ····························································································88

八、風險管理與企業(yè)成長 ····························································································96

九、社會資本與企業(yè)成長 ··························································································103

十、企業(yè)成長的評價體系研究 ··················································································112

十一、企業(yè)生命周期階段劃分及特征 ·······································································114