中國旅游住宿業(yè)發(fā)展報告2020：新格局下的機遇與轉(zhuǎn)機

第一章　新格局下的住宿業(yè)概況 ·················································· 1
一、行業(yè)發(fā)展環(huán)境 ···································································· 3
二、疫情總體影響分析 ······························································ 5
三、疫情引致住宿業(yè)系列變化 ······················································ 8
第二章　新型冠狀病毒肺炎疫情下的危機應(yīng)對 ·································15
一、企業(yè)應(yīng)對策略 ··································································· 17
二、行政管理部門應(yīng)對措施 ························································ 23
三、積極履行社會責任 ····························································· 26
第三章　住宿業(yè)消費需求變化 ····················································29
一、旅行行為變化 ··································································· 31
二、需求特征變化 ··································································· 34
三、消費群體動態(tài) ··································································· 36
第四章　住宿業(yè)供給側(cè)發(fā)展態(tài)勢 ·················································43
一、住宿業(yè)供應(yīng)鏈管理成趨勢 ····················································· 45
二、平臺型企業(yè)與住宿業(yè)發(fā)展 ····················································· 48
三、住宿企業(yè)數(shù)字化轉(zhuǎn)型 ·························································· 52
四、住宿業(yè)資產(chǎn)證券化 ····························································· 56
五、地產(chǎn)商紛紛成立酒店集團 ····················································· 57
六、跨界合作深化 ··································································· 59
七、啟動國際化布局 ································································ 60
八、安全是住宿業(yè)的底線 ·························································· 61
第五章　主要住宿業(yè)態(tài)發(fā)展動態(tài) ·················································63
一、經(jīng)濟型酒店仍是壓艙石 ························································ 65
二、中端酒店品牌加快布局 ························································ 67
三、高端酒店仍有較大發(fā)展空間 ·················································· 69
四、度假酒店方興未艾 ····························································· 71
五、主題酒店是融合發(fā)展的典范 ·················································· 73
六、精品民宿快速復蘇 ····························································· 75
七、特色酒店嶄露頭角 ····························································· 78
第六章　新格局下住宿業(yè)未來走向 ··············································81
一、對安全、健康和綠色更為關(guān)注 ··············································· 83
二、本土品牌崛起，國際品牌本土化加速 ······································· 84
三、數(shù)字化進程提速，賦能效果更顯著 ·········································· 86
四、向生活性服務(wù)業(yè)領(lǐng)域延伸，實施跨界融合發(fā)展 ···························· 89
五、集團注重住宿創(chuàng)新實驗室的發(fā)展，決策更理性更科學 ···················· 90
六、頭部效應(yīng)進一步凸顯，產(chǎn)業(yè)集中度進一步提升 ···························· 91
七、強化公司治理，增強抗風險能力 ············································· 91
八、從模仿為主向自主創(chuàng)新為主轉(zhuǎn)變 ············································· 92
第七章　未來發(fā)展建議 ····························································93
一、酒店企業(yè)要具備戰(zhàn)略思維和底線思維 ······································· 95
二、聚力國內(nèi)消費大循環(huán)，戰(zhàn)略布局國際大循環(huán) ······························· 96
三、練好內(nèi)功，以不變應(yīng)萬變 ····················································· 97
四、講好中國故事，塑造世界級品牌 ············································· 98
五、推進產(chǎn)業(yè)數(shù)字化轉(zhuǎn)型，推動數(shù)字產(chǎn)業(yè)化 ···································· 99
六、發(fā)揮好資本市場價值，助力行業(yè)高質(zhì)量發(fā)展 ······························100
七、國有酒店集團實施混合所有制改革，激發(fā)企業(yè)活力 ······················100
八、要重視企業(yè)家的價值，弘揚企業(yè)家精神 ···································101
九、修訂規(guī)則和標準，推進品牌化建設(shè)