新時代旅游青年

定　價：￥48.00

作　者：	嚴旭陽著
出版社：	中國旅游出版社
叢編項：
標　簽：	暫缺

購買這本書可以去

ISBN：	9787503268366	出版時間：	2022-01-01	包裝：
開本：		頁數(shù)：		字數(shù)：

內容簡介

　　《新時代旅游青年》一書是新時代旅游青年課程的教材，該課程是旅游高等教育專業(yè)思政的重要組成部分，是對旅游相關專業(yè)大學生進行專業(yè)思政教育的主陣地、主渠道。其授課對象是旅游學院大學一年級本科學生?！缎聲r代旅游青年》通過向學生介紹中國旅游業(yè)發(fā)展的歷史和成就，以及中國旅游業(yè)發(fā)展面臨的問題和挑戰(zhàn)，立足旅游行業(yè)背景，幫助新時代旅游青年樹立“四個正確認識”，即教育引導學生正確認識世界和中國發(fā)展大勢、正確認識中國特色和國際比較、正確認識時代責任和歷史使命、正確認識遠大抱負和腳踏實地；堅定“四個自信”，即中國特色社會主義道路自信、理論自信、制度自信、文化自信。通過旅游新青年課程的學習，為后續(xù)課程學習提供基本的專業(yè)知識基礎，幫助學生更好地培養(yǎng)分析與解決問題的能力，為提升行業(yè)管理能力打下基礎。同時可以引領學生學習旅游管理類課程的熱情，以更好地投入到后續(xù)專業(yè)課程的學習中。

作者簡介

　　嚴旭陽，男，經濟學博士、教授。現(xiàn)任北京聯(lián)合大學旅游學院黨委副書記、常務副院長，國家智慧旅游重點實驗室主任、北京市旅游信息化協(xié)同創(chuàng)新中心負責人，《旅游學刊》主編。兼任教育部旅游管理類專業(yè)教學指導委員會委員、北京旅游學會副會長，《Tourism Critiques》顧問。專業(yè)領域為旅游管理、產業(yè)經濟。

圖書目錄

目錄講　大美中國··························································· 001
節(jié)　壯美畫卷：中國旅游資源特征與空間分布 ························ 003
一、中國從哪里來 ························································· 003
二、中國旅游資源的分布特征 ············································· 006
第二節(jié)　秀美山河：自然旅游資源及典型資源單體 ························ 010
一、自然旅游資源的分類 ··················································· 010
二、地文景觀典型資源 ·······················································011
三、水域風光典型資源 ······················································ 020
四、生物景觀典型資源 ······················································ 026
第三節(jié)　深厚歷史：人文旅游資源及典型資源單體 ························ 032
一、人文旅游資源的分類 ··················································· 033
二、遺址遺跡典型資源 ······················································ 034
三、建筑與設施典型資源 ··················································· 037
四、旅游商品典型資源 ······················································ 038
五、人文活動典型資源 ······················································ 039
第四節(jié)　紅色印記：紅色旅游資源及典型資源單體 ························ 040 紅色旅游資源的概念與特點········································· 040 二、紅色旅游資源的內涵 ··················································· 043
三、紅色旅游資源的分類及典型資源單體 ······························ 045
第二講　幸福生活··························································047
節(jié)　中國旅游發(fā)展的巨大成就 ············································· 049
一、作為“政治接待”的旅游事業(yè)（1949 — 1977） ··················· 050
二、作為“創(chuàng)匯來源”的經濟型事業(yè)（1978 — 1991） ················ 057
三、作為“經濟產業(yè)”的旅游業(yè)（1992 — 2011） ······················ 065
四、全面融入“國家戰(zhàn)略”的文化旅游業(yè)（2012 年至今） ·········· 075
第二節(jié)　豐富旅游供給滿足人民美好生活需求 ······························ 088
一、看景區(qū)發(fā)展，覽人間美景 ············································· 090
二、看酒店業(yè)發(fā)展，享駐足的美好 ······································· 098
二、看旅行社發(fā)展，定制人們的旅行 ···································· 106
四、看交通網絡發(fā)展，讓旅行不再遙遠 ··································115
五、看旅游餐飲，品中華美食 ············································· 122
六、旅游購物：可以帶走的“旅游體驗” ································ 130
七、旅游娛樂：充盈人們的心靈 ·········································· 136
第三講　創(chuàng)新奮進···························································141
節(jié)　旅游技術創(chuàng)新 ···························································· 143
一、信息技術應用創(chuàng)新 ······················································ 144
二、交通技術應用創(chuàng)新 ······················································ 177
三、企業(yè)技術創(chuàng)新 ···························································· 179
第二節(jié)　旅游產品創(chuàng)新 ···························································· 180 鄉(xiāng)村旅游·································································· 180 二、郵輪旅游··································································· 185 003
三、自駕車房車旅游 ························································· 188
四、科技旅游··································································· 190
五、工業(yè)旅游··································································· 195
六、研學旅游··································································· 199
七、體育旅游··································································· 201
八、醫(yī)療旅游··································································· 203
九、冰雪旅游··································································· 205
十、低空旅游··································································· 208
第三節(jié)　旅游管理創(chuàng)新 ···························································· 210
一、旅游管理體制機制創(chuàng)新——全域旅游 ······························ 210
二、旅游廁所革命 ···························································· 216
第四講　美好未來···························································235
節(jié)　旅游業(yè)是一種全新的經濟形態(tài) ······································· 237
第二節(jié)　旅游業(yè)未來發(fā)展趨勢與歸宿 ·········································· 242
一、需求側：小眾旅游到大眾旅游再到旅游生活 ····················· 242
二、供給側：小旅游到大旅游再到全域旅游 ··························· 243
三、“旅游”向“旅居”（居游）發(fā)展并推動旅居社會的形成 ······ 245
第三節(jié)　旅游發(fā)展的時代使命 ··················································· 255
一、旅游業(yè)是貫徹和踐行五大理念的絕佳平臺 ························ 255
二、旅游業(yè)是旅游扶貧致富和全面建成小康社會的重要載體 ······ 256
三、旅游業(yè)將成為促進社會變革的新動力和中國改革的破冰器 ··· 256
四、旅游是推進供給側改革的重要抓手和重要領域 ·················· 257
五、旅游是一種新的區(qū)域社會經濟發(fā)展的新路子 ····················· 258
六、旅游對沖經濟下行壓力，成為“穩(wěn)增長、調結構、增就業(yè)、惠民
生”的新引擎，是新常態(tài)下中國經濟轉型升級的重要驅動力 ·· 258
七、旅游業(yè)貫通消費與生產領域，是中國經濟脫虛入實的轉換器 ·· 259
八、推進我國新型城鎮(zhèn)化和新農村建設的有效載體 ·················· 259
九、全域旅游是建設“幸福中國”的重要源泉 ························ 260
十、旅游業(yè)助力“健康中國”建設 ······································· 260
參考文獻··············································································· 262