目錄 主編的話 XI 研究論文 電商主播表達(dá)確定性對(duì)消費(fèi)者購(gòu)買(mǎi)行為的影響研究：產(chǎn)品類(lèi)型的調(diào)節(jié)作用/萬(wàn)江，嚴(yán)婧，朱家稷，楊強(qiáng)，蔣玉石 1 移動(dòng)應(yīng)用數(shù)據(jù)采集請(qǐng)求與用戶(hù)抱怨行為—基于心理契約的理論視角/王月君，閔超，吳鼎 23 電商主播表達(dá)風(fēng)格影響消費(fèi)者購(gòu)買(mǎi)行為的社會(huì)臨場(chǎng)感效應(yīng)研究/吳嘉輝，刁雅靜，劉冰雪 39 具身代理注視和語(yǔ)音會(huì)話情緒對(duì)用戶(hù)主觀感知和外周生理反應(yīng)的影響研究/李峰香，郭伏，任增根，李明明，田曉慧 60 考慮羊群效應(yīng)下網(wǎng)絡(luò)視頻運(yùn)營(yíng)商*播節(jié)目的宣傳策略研究/吳昊，譚德慶 77 基于決策樹(shù)的網(wǎng)絡(luò)輿情涌現(xiàn)風(fēng)險(xiǎn)識(shí)別研究/李望來(lái)，黃章學(xué)，沈惠璋，楊瀚喆 94 虛擬試衣間體驗(yàn)價(jià)值對(duì)消費(fèi)者使用態(tài)度影響研究/武瑞娟，陳帥 106 平臺(tái)經(jīng)濟(jì)中考慮保鮮投入的雙渠道生鮮供應(yīng)鏈需求信息共享策略/劉正，韓琛琛，范國(guó)強(qiáng)，杜榮，石純來(lái) 128 基于經(jīng)濟(jì)價(jià)值的商業(yè)數(shù)據(jù)泄露風(fēng)險(xiǎn)評(píng)估指標(biāo)體系及模型研究/翟瑋楠，張玲玲，于建軍 147 審稿專(zhuān)家 161 China Journal of Information Systems Issue 33 CONTENTS EDITORS’ NOTES XI ARTICLES The Influence of E-commerce Anchor’s Expression Certainty on Consumers’ Buying Behavior：the Moderating Effect of Product Type/WAN Jiang，YAN Jing，ZHU Jiaji，YANG Qiang，JIANG Yushi 1 Data Collection Requests of Mobile Applications and User Complaint Behaviors：a Psychological Contract Perspective/WANG Yuejun，MIN Chao，WU Ding 23 Research on the Social Presence Effect of E-commerce Anchor’s Expression Style on Consumers’Purchase Behavior/WU Jiahui，DIAO Yajing，LIU Bingxue 39 Effects of Embodied Agent Gaze and Conversational Emotion on Users’ Subjective Perception and Peripheral Physiological Response/LI Fengxiang，GUO Fu，REN Zenggen，LI Mingming，TIAN Xiaohui 60 Research on Promotion Strategies of Online Video Operator’s Exclusive Program Considering Herd Effect/WU Hao，TAN Deqing 77 Research on Emergence Risk Identification of Online Public Sentiment Based on Decision Tree/LI Wanglai，HUANG Zhangxue，SHEN Huizhang，YANG Hanzhe 94 The Study of the Effect of Virtual Fitting Room Experiential Value on Consumers’ Attitude toward Usage/WU Ruijuan，CHEN Shuai 106 Information Sharing of the Dual-channel Fresh Products Supply Chain Considering Freshness-keeping Efforts in the Platform Economy/LIU Zheng，HAN Chenchen，F(xiàn)AN Guoqiang，DU Rong，SHI Chunlai 128 Research on the Index System and Model for Evaluating the Risk of Business Data Leakage Based on Economic Value/ZHAI Weinan，ZHANG Lingling，YU Jianjun 147 PEER REVIEWERS 161
鄂公網(wǎng)安備 42010302001612號(hào) 